There are legions of Pokémon Go players, and they might not be in a rush to take on a second game that plays like the one they already know. The figure illustrates the challenge Harry Potter: Wizards Unite faces in gaining widespread adoption. Growth has clearly been much slower since - it's just that the game managed to keep and foster its player base well after others gave it a pass. The creators were celebrating the 500 million mark in September 2016, or just weeks after its debut. It is true that many of those downloads came shortly after the game's launch. All the same, it's an achievement for a game many thought might fizzle out after a few months. Some of those are re-downloads, and it's not clear how many players are active (Superdata estimated 147 million monthly users as of May 2018). The Pokémon Company has released a series of videos in Japanese noting that Niantic's location-based mobile game has been downloaded over 1 billion times since launch.
So much for Pokémon Go's initial success being nothing more than a fad.
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